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Archives Tagged Social Media

Indiegogo is a Go

Throughout the course of this project I have learned a lot about support fundraising and come across several websites dedicated to this. If I would eventually need to seek fundraising for a design challenge I would definitely consider doing some crowdfunding. For a design project I would take kickstarter.com into account as they cater more to creative projects. I could also work with indiegogo.com because they have a great network if I wanted to start my own project, company, campaign, etc.

The upside to using these websites is that they have a big community that one would have the opportunity to connect with fairly easily. The websites will not be doing all the work for the projects, but they are accommodating with their resources. For the project to be successful you would have to put a lot of your own effort into it. You have to actively use the websites and other online social media to create energy about your project. The more activity generated will automatically make the project wore visible on the homepage and search engine. However, even if one were to follow all these steps and create a buzz about the project then there is not guarantee for success. You can do everything right, but if the crowd isn’t interested in the project or it isn’t the right time, then the goal might not be reached.

Despite the no success guarantee I would still take advantage of this opportunity. There is no financial downside to these funding sites. If the campaign succeeds then you would only have to pay a small percentage of the achieved funding. If the goal isn’t reached there is still only a small fee to be paid for the funding you have generated or all the contributions will go back to the contributors. Even without reaching the funding goal you will still have generated some interest and exposure for the project. Therefore I would definitely use these opportunities if I where to have an appropriate design task in the future.

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Posted in All Students, Group 2, Support Raising
This was originally published at THE GREAT DANE

Communicating Face to Face? Now, that’s something new!

As a person who likes to keep private, I only belong to one social network, Facebook. Well, up until last week, when I got a tumblr account. I used to have a MySpace profile as well, but I deleted it a while ago because I felt very exposed online. In the recent years I have felt, that it has gotten increasingly difficult to keep some sort of privacy online, because a great deal of social interaction has started taking place on these artificial spaces. Since when have we found it necessary to hide behind a screen, whilst communicating with family and friends? Of course I also find online social platforms useful, when I wish to get in touch with friends and family that has slowly spread to most of the world. However, when I’m completely honest, do I mainly use these tools to contact people across the world or to chat with friends that are sitting in front of a computer only some minutes away from my location? The answer will be the latter. This is also the main reason that I like to stick to myself online. I go online to find and procure my information, but I’m not necessarily interesting in interacting with others. I feel very uncomfortable with the openness that the online world has to offer.

Since arriving in the Hague and starting on the Industrial Design Engineering programme, I have found myself spending about 10x more time online, than I would have previously. Usually I only use Facebook to communicate with people I already know, I do not use it to make new acquaintances, but this time I thought to myself, “To hell with it, I’m in a new country, new city, might as well get to know my new classmates!”. Therefore I put myself on the line, from my perspective at least, and tried to bond with these new personalities that I had never met before and felt shy and timid around. For this I felt that I could finally benefit from the useful tools, that Facebook has to offer and reach out to this new group and bond with them. Yes, it was an easy and simple way to make contact. Yes, I would say that I have made new friendships. But to be completely honest, I’m old fashioned and despite this experience I would still rather connect with people face to face.

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Posted in All Students, Group 2, Support Raising
This was originally published at THE GREAT DANE

Kick-ass FUNdraising!

Fun projects often begin with confusion. How to solve this problem? What’s the point? Etc. But these are necessary questions to ask, if you want to come up with a new and creative solution. But what are the necessary tasks after having come up with a great idea? Production and marketing are two obvious steps, but before anyone gets ahead of him- or herself, they have to work hard on one very important part, Support Fundraising. Without having the funding to produce or market your product/idea, then you won’t get anywhere with your project.

I asked a fellow student of mine, Kiril van der Lans, if there was anything specific, that he would want to know about using social media for support fundraising? Kiril is already familiar with the fundraising website called www.kickstarter.com, which is a fundraising platform for creative projects. What Kiril was most curious about, was how you can make the most use of social media in the future. As well as how you can present yourself the best, which tools you could use to give the most convincing impression and with that inspire investors into funding a project.

Kiril made some very good interesting observations, which I find to be a good starting point in my research these following weeks. I will explore which online platforms are suitable for this project and examine which techniques were used to best interpret their project and ideas into reality.

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Posted in All Students, Group 2, Support Raising
This was originally published at THE GREAT DANE