NOTE: This is a full archive for the Project Community: You & The World (2012) please see the main site for the most up to date information.

Archives Tagged marketing

Week #8: Design of Online Communities

How do you base your community project is up to you, but of course as I mention in all my blogs, the core are the people.

For example if you want to base your community when photography is involved, of course the main topic of your community you will take on images they take or which you want to represent. But when you want to involve your community work they are the best solution although it’s not always the best decision to base your feedback on images only. But you have to choose a core.

Deviantart is a good example of community which is really complicated. It’s based on images and on text as well. In fact it’s a community based on creativity itself. It is a product of a years of work and hard dedication. And not only of staff behind it, but a huge amount of feedback and work as well was done by contribution of community. It would’ve never made without it.

Another good example I have is just to show how quickly you can exploit a market targeting privileged. Is for every one well known Facebook. First they invited students from Oxford only what made their Social network privileged. And then I don’t even need to tell how they followed. Of course it was made functional and functions like tagging in my imho made it very attractive, but marketing made a very huge role in granting first market share for the company. As in Deviantart example we can see that it was made to serve purpose and grew from it.

Tagged with: , , , , , , , ,
Posted in All Students, Group 9, Marketing Products
This was originally published at strange Behaviour

Blog Prompt Numero Uno

I take a deep breath. And jump. It’s always scary to jump in those areas of the new waters. Where you have no knowledge of how deep and warm water is. But almost always we turn out just ok, as soon as we take a first step to it. We adjust to water temperature, we check the depth of the water. 

water jump

But not always it is good idea to jump into the water just like that. What were you thinking, you could had break your neck! So safety. Safety goes, comes, turns around, walks, dance, as you wish, but it is numero uno when talking about exploring unknown waters. So first of all if we’re completely new with the social networks, we go and register there, explore their technical capabilities and their abilities to help us. Of course they are huge tool for connecting people, companies. Now it divides them into fanpages or fans, groups and group members. So at simple as it looks it may be a little bit deeper than you thought. I am not even talking about privacy settings, which is total mess for casual user. So for now few technical points which we got to know before starting: What is the possibilities for profile? Differences? (Human profile, Fanpage, Page, etc.)How to get more likes?How to get interesting promotions?How to post interesting smiles? These were questions which I discussed with my fellow roommate, as I am not so popular on social networks and no one replied to my posts. Natural new point which prompted for me was: How do I make my post attractive for others? What attracts people to participate? I think this question is very hard to answer, but must be one of the main questions when you’re targeting people from your social networks. Another interesting question catch my mind when I figured out that starting new marketing campaign on facebook. How do you get you first loyal followers? I excluded word ‘loyal’ because catching those really interested new trend followers is a must for a good start. At first we don’t really need just a simple users who will be just a statistic on our report page. We need people who are really interested in our offered product or service. Those people will recommend it for others, if they will like it. So 100% focus on people who can help spreading your network. 

Tagged with: , , , , , ,
Posted in All Students, Group 9, Marketing Products
This was originally published at strange Behaviour