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Week #3: Idea: Experimenting towards solutions

The main goal of this phase is to add your idea a touch of innovation. But good ideas does not come easily. Most people who had those says that it’s the simplicity which makes good ideas great.

I myself participated in few of the brainstorms and would consider myself as an experienced user. But brainstorming is nothing about your experience or something you know. In fact the less you know the better it is. Brainstorming is not a science, it’s an art. The less you know, the less you borders build for your imagination. If you wouldn’t knew that plains do fly you wouldn’t draw them in the flying in the clouds or even give them wings.

The real pain in the a$$ is two things which really separates you and the great revelation for your idea. The first one is your brain, you ask why? Because our right part of the brain is responsible for radical solutions and patterns which makes sense. The awkward moment is when our brain receives the message that we have some kind a problem it tries to implement most reasonable, easiest solution we know. That’s why at the same time we are so smart, but not very creative when we need it. You remembers those times when you lie down in bed and those great ideas start coming with aureole of revelation to your head? Well that’s because you tricked your brain into going hibernate mode and he starts using left side of the brain more. Damn you brain…

Second part of the obstacle, is again, our brain. We just fear to spread our crazy ideas which seem that will be called stupid and get us embarrassed. That’s why one of the most important rules in brainstorming is no judging, completely. You must give people a chance to shout out their ideas and even encourage them. In start the idea might seem impossible to do, unrelated or any other logical reason that brain gives you. But it’s not the time to decide what is good and what is bad, because most of the time one of those 1000’s of ideas will be really good or either lead you towards another innovation which could turn all your business 180°. 

Now lets try and imagine how should our brainstorm look. The size of it should be somewhere around 3 to 5 people. I find it easier to brainstorm if you gather people around you which you know and trust. If you don’t have any people just do it alone, though I found it more difficult.

You may divide tasks between members of the group, but in my case we never did it, because it’s already rationalizing your way of thinking and building some kind a border for your imagination, so I wouldn’t recommend that. As well as I wouldn’t recommend going into deep discussions about one or other point. Of course that doesn’t count if some idea isn’t explained well.

The whole brainstorm atmosphere should be as much informal, but it may vary depending on the people which do it, but most of the time I’d suggest it doing in somewhere where you feel relaxed. You may even grab couple of beers or anything you like, just go with ‘hanging out’ mood and share your ideas.

There are no real solutions or methodology how to get the best ideas, but these are mine tips which I’d like you to use. Just try out every possibility, because sometimes it may look like an absurd idea that people will decline. But the ideas need publicity like air, because they will die if you not test them with real public and real people. It’s impossible to determine what the 7 billion people in our planet wants, so try to find your target group and you might just have a clue where you’re heading towards.

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Posted in All Students, Group 9, Marketing Products
This was originally published at strange Behaviour

Online communities for a design challenge?

If I had a design challenge of course I would join and participate in an online community, for example I would use Facebook, because that is the main online community that I have been working with. From my point of view Facebook is the most important online community, because a lot of people in the world use it, and you can find any kind of person, from almost any age, with different interests and different points of view.

For my design challenge, first I would find my target group, and after that, I would upload pictures or videos about my ideas so I can get feedback from the people interested on my design. Also I would put tests and questions so I can know everyone’s opinions and preferences. After seeing the results is going to be easier for me to be done with my design because I am going to know exactly what my target group wants.

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Posted in All Students, Group 6, Idea Networks
This was originally published at Michelle Franken

номер два – Research Framework

In this moment of such a rapid technology we have a huge opportunities of creating innovative communities. Facebook is not a new way of community or anything like that. It’s just trendy up to date way of communicating which poped up just in time to  offer people the gap which those days networks (myspace, etc.) missed. It involved short messaging and at that time, better privacy settings (this matter is very much discussed atm., but lets leave it for later).

There are in my opinion way many more interesting networks like where people are taking internet connection into real life. Livemocha offers language learning, but it’s special side that you have that community of world wide where people are ready to help you with your struggling learning language. That you could do from home. Although facebook is very well build, integrated with apps and up to date.

Now it’s working corporation. And that what some people scares.

There are many other ways how to reach your community. Not talking about other social networks like twitter and so on, interesting detail that myspace had made it’s comeback. Now with clear face of music social network.

So one thing we may learn from myspace as they did now. You must identify your communities interest. The one main link which connects people. That i think what answers my second question. How you communicate and where it does not really matter, what matter is that you would have really good face of community.

Then you have your fundamentals and can apply innovation, even to your facebook page. Start creating apps, connect your network spread from ebay to wordpress blogging if you need, but with a clear face a network has no limits.

These days we have such a big network. It seems there is no borders, so in order to connect people, we have to build the clear Framework which they may feel and see. The people will join if it’s honest and visible. 

Thank you thank you.

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Posted in All Students, Group 9, Marketing Products
This was originally published at strange Behaviour

The moment I finished watching this I could not resist sharing…

The moment I finished watching this I could not resist sharing it with you all. 

Nancy White and I have spoken a bit about digital identity before and I (think) I mentioned that I like to keep a tight lid of mine. Revealing only what I want, and what I feel is harmless. And this is one of the reasons why. Please to you all, check up on your privacy settings on the social networking sites that you use. This is just one of the many ways to protect yourself. 

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Posted in All Students, Group 8, Work Teams
This was originally published at community word

Blog Prompt Numero Uno

I take a deep breath. And jump. It’s always scary to jump in those areas of the new waters. Where you have no knowledge of how deep and warm water is. But almost always we turn out just ok, as soon as we take a first step to it. We adjust to water temperature, we check the depth of the water. 

water jump

But not always it is good idea to jump into the water just like that. What were you thinking, you could had break your neck! So safety. Safety goes, comes, turns around, walks, dance, as you wish, but it is numero uno when talking about exploring unknown waters. So first of all if we’re completely new with the social networks, we go and register there, explore their technical capabilities and their abilities to help us. Of course they are huge tool for connecting people, companies. Now it divides them into fanpages or fans, groups and group members. So at simple as it looks it may be a little bit deeper than you thought. I am not even talking about privacy settings, which is total mess for casual user. So for now few technical points which we got to know before starting: What is the possibilities for profile? Differences? (Human profile, Fanpage, Page, etc.)How to get more likes?How to get interesting promotions?How to post interesting smiles? These were questions which I discussed with my fellow roommate, as I am not so popular on social networks and no one replied to my posts. Natural new point which prompted for me was: How do I make my post attractive for others? What attracts people to participate? I think this question is very hard to answer, but must be one of the main questions when you’re targeting people from your social networks. Another interesting question catch my mind when I figured out that starting new marketing campaign on facebook. How do you get you first loyal followers? I excluded word ‘loyal’ because catching those really interested new trend followers is a must for a good start. At first we don’t really need just a simple users who will be just a statistic on our report page. We need people who are really interested in our offered product or service. Those people will recommend it for others, if they will like it. So 100% focus on people who can help spreading your network. 

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Posted in All Students, Group 9, Marketing Products
This was originally published at strange Behaviour