One of the most famous online communities is Facebook. Why is that ? Well if I must say is probably for the good overall layout and the easiness of working on facebook. Also big advantage is you don’t need someone to be online to send him a message or something. On facebook you can do it very easy - just send it and when the user comes online he can check it. Most of the time facebook is nice and people are getting used to it but whenever they decide to update it - they f*ck up.
People are so used to the layout that they want it unchanged. For example - many people like the old facebook design before the timeline thing. Many voted for 2011 design, inluding me. It’s brutaly simple and easy to use - like AK-47. My advice to the guy is simply leave facebook as it is.
Personaly I don’t like facebook. I prefer Skype but skype has its problems. But nowadays Facebook became important part of our life and we simply need it especially for school. Which is another reason why I don’t like it. I prefer old-school stuff. But back to the question - If I have to advice them what to do :
1.User-friendly interface - not very complicated but still it should be modern enough
2.It should be free - no taxes on anything or whatsoever
3.POP-UPSSSSSS…… kill them
4.Original ideas not just copy paste - there days it’s difficult to do it but I believe there is a way
5.It should definately have a Forum - just for random stuff or some issues of the webiste
My personal advice is that people should go out from their buble and explore other online communities - like Reddit. It’s very good and simple to use. And please more creativity..Also I would create a voting system on what people like and dislike (facebook). And I would change it and make it better !