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Indiegogo is a Go

Throughout the course of this project I have learned a lot about support fundraising and come across several websites dedicated to this. If I would eventually need to seek fundraising for a design challenge I would definitely consider doing some crowdfunding. For a design project I would take kickstarter.com into account as they cater more to creative projects. I could also work with indiegogo.com because they have a great network if I wanted to start my own project, company, campaign, etc.

The upside to using these websites is that they have a big community that one would have the opportunity to connect with fairly easily. The websites will not be doing all the work for the projects, but they are accommodating with their resources. For the project to be successful you would have to put a lot of your own effort into it. You have to actively use the websites and other online social media to create energy about your project. The more activity generated will automatically make the project wore visible on the homepage and search engine. However, even if one were to follow all these steps and create a buzz about the project then there is not guarantee for success. You can do everything right, but if the crowd isn’t interested in the project or it isn’t the right time, then the goal might not be reached.

Despite the no success guarantee I would still take advantage of this opportunity. There is no financial downside to these funding sites. If the campaign succeeds then you would only have to pay a small percentage of the achieved funding. If the goal isn’t reached there is still only a small fee to be paid for the funding you have generated or all the contributions will go back to the contributors. Even without reaching the funding goal you will still have generated some interest and exposure for the project. Therefore I would definitely use these opportunities if I where to have an appropriate design task in the future.

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Posted in All Students, Group 2, Support Raising
This was originally published at THE GREAT DANE
One comment on “Indiegogo is a Go
  1. Nancy White says:

    You are right — you really have to put your own effort into utilizing these sites strategically. That is a great observation. It is not some sort of magic! 🙂

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