I’m gonna have to be completely honest here, I simply do not understand this week’s blog prompt. This is also the reason why it has taken me so long to find that piece of paper and pen. But here we go; I’ll give it a try.
During this course I have researched several fundraising websites and have learned a lot about how they function. I have mainly been working on Indiegogo and the interesting part about their operations is how they are able to reach a large range of people to support the campaigns through social media and online communities. They encourage their users to use all the social media tools at hand to promote their causes and for their network to then share it with their network. They make it easy for their Indiegogo users to share all their campaign information and they even go as far as explaining how to get the best use out of social media. By getting their users to do this, they give them a better chance at succeeding at reaching their funding goal.
And if the users are doing well at creating activity about their campaign, then they will receive extra attention from Indiegogo and their contributors by being featured prominently on the frontpage of Indiegogo and by being contributed in the Indiegogo press outreach.
To be successful in fundraising it is very important to stay active and generate attention, to which Indiegogo is a superb facilitator.