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About Customer Communities

Customer Communities and Networks: Supporting selection and use of products (of five – learn more here)

They have your product. They love it. They hate it. They need help. Where do they go? To your website for support from you? Or do you crowdsource the help and set up a customer community? When is this generative and useful? When might it be considered exploitative — or simply “cheap” on your part?

Find some examples of support communities – good and bad. What makes them “tick?” How would you design one? More importantly, how would you facilitate and moderate it?

What online architecture, tools and processes successfully help customers productively use the products the designers created for them? What differentiates these from other types of open innovation online groups and environments? 

Posted in Customer Communities, Group 5
2 comments on “About Customer Communities
  1. marrten says:

    I just read this article, that might be a great introduction to our resources list

  • Nancy White { The blog was set up by Alan Levine of -- Wordpress as the base, plus integration with Tumblr blogs! } – Dec 10, 5:24 PM
  • Graciela { Hey there would you mind sharing which blog pltraofm you're working with? I'm planning to start my own blog in the near future but I'm... } – Dec 08, 12:20 PM
  • Dessy { Barnes quote struck me we call moral ppolee principled. How odd, especially since Barnes exactly characterizes the Pharisees and many (most?) other religious ppolee. Unhappily,... } – Dec 08, 12:14 PM
  • Nancy White { Doc is amazing! Thanks for the pointer to the video. I finally found time to look at it today! } – Nov 18, 11:36 PM
  • Nancy White { I wonder if it is immaturity, or that there is a culture that lacks critical thinking??? } – Nov 18, 4:24 PM
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