Marketing products (one of five themes – learn more here)
You had the idea, the support, you designed the product successfully with your team. Now is the time to get it to market. How will you reach your end users? Directly? Through intermediaries? How will you reach far and wide enough and how can online communities and networks help you? Find some examples of successful marketing communities and networks and post them in the comments.
What online architecture, tools and processes successfully help designers connect their products to markets? What differentiates these from other types of open innovation online groups and environments?
(You might want to look at the book: Finding the Sweet Spot by Dave Pollard. If you are interested in talking to Dave, let Nancy know — Dave is in HER network!)